UNDO Magazine is a quarterly lifestyle editorial focusing on fashion, fitness, and community. Curated by some of the best artists, athletes, and creative contributors in the world. A product developed through the UNDO-ORDINARY community.
Available for purchase.
LAUNCHED JULY 2014.
ART DIRECTOR / PRODUCER
"PUMA has just dropped the full collection from its collaboration with New York-based artist Sophia Chang. Following on from the spring/summer footwear collection, this time the range features apparel on top of sneakers. While the first collection featured womenswear offerings, this drop arriving on September 19 includes menswear as well. The latter mixes footwear classics such as the Basket, Basket Mid, and Trinomic Disc along with a variety of jackets that showcase Chang’s illustrative designs. The women’s range mirrors styles seen in the menswear, including the Basket and Trinomic Disc Wedge, along with clothing like “Brooklynite” sweatshirt and illustrated jackets. The full collection is available this Friday, September 19 from KITH NYC, Revolve, RIME, and the PUMA webstore."
Concept, design, and build for Agenda Las Vegas trade show.
"Odd Sox is unique in that we create designs that allow people to stand out with original concepts and clever designs and also by producing styles that allow a person to mix and match their sox. Whether its classic styles like dots and stripes or picture sox, we lead the way by ensuring trendsetting products.
Odd Sox was created to bring fashion to sox. Set out to overthrow mainstream styles and mundane designs, we fully represent uniqueness and individuality. Our main focus is to ensure our sox maintain the best quality, with superior comfort, and to continue with innovative designs. We guarantee to never ever conform to the status quo and to always represent and invest in the millions of people who are dreamers and want to create something greater than themselves.
Always Stand Out, Be ODD."
* logo / photography / web / marketing & branding*
LAUNCHED JUNE 2014.
"HAMLET is defined as a component of a larger settlement or municipality. We extend that to mean protection from within— relying on small community as a haven.
Hamlet is dedicated to providing premier access to the best possible local, meat. This means humanely raised, naturally fed, compassionately killed animals for your family. We hand pick and create relationships with each farm that provides for us so that you can feel good about being a meat-eater. We believe knowing the source of what you put in your body is not only important in the present, but is preventative medicine for the future.
We know that when maintained properly, the natural food chain will flourish with human consumption rather than being ravaged and torn down as is presently the case. Thus, our participation in meat sourcing promotes a stronger ecosystem for our future generations while nourishing our bodies in the present.
We endeavor to reinvigorate total animal enjoyment, which means that each Hamlet Meat Share provides a variety of cuts of meat, maximizing the benefit of each animal. In addition to our professionally butchered and wrapped portions, we want to educate our friends on how to appreciate the many different taste profiles and the variances in cooking styles.
If I can help answer any questions about Hamlet Meats, or if you're looking for a particular type or cut of meat, please be in touch!"
VIA HAMLET WEBSITE
ART DIRECTOR / PRODUCER
PHOTOS BY: BEN DRAPER
PRODUCER / ART DIRECTOR
PHOTOS: NICK ONKEN
MAKE UP : RENEE SANGANOO
STYLIST: ANTHONY HENDRICKSON
*concept / editor*
"UK sensation, Estelle recently premiered the lyric video for her new club anthem "Call These Boys." The vibrant visuals depict the Grammy award winning songstress in a fluorescent body suit posing, while a sultry dancehall queen moves to the rhythm of the tune. The psychedelic dance party was directed by Estelle and Vasha and is featured on the first installment of her three-part EP, Love and Happiness - Vol. 1 Love Jones."
* photography / marketing / digital booklet *
RELEASED NOVEMBER 2012.
"The L0-F! trilogy began with the release of L0-F! Side A, a gritty, frenetic collection of Jack’s own lyrics and compositions, most of which derived from a drum machine, her signature sultry vocals, and her self-taught guitar skills. This was followed soon after by L0-F! Side B, which featured further instrumentation and sound experimentation produced by her boyfriend, Joey Strat of The Knux. D’Lux is the marriage of both Side A and Side B, along with three brand new bonus songs and an interactive digi-book with music videos and quirky scenes from Jack’s vlog; the EP itself comes with the 13 tracks, and the digi-book is available as an e-book separately."
AUTHOR / PHOTOGRAPHER
RELEASED MAY 2014.
"Nai Vasha‘s work is a splash of brisk creativity. The american multimedia artist, image and creative consultant comes up with a new project: WOMBMEN. The book gives voice to talented young women that try to excel in the 21st century. Chronicles, interviews and photographs gathering up independent women’s ideas and convictions. Insights to inspiring girls.
Nai Vasha has also worked with influencing brands such as Puma, Miguel, Estelle, J*Davey, Stussy, and Chromat."
VIA EVE WITHOUT ADAM
DUBAI, MAY 2013.
PHOTO: AYSHA BANOS
SET DESIGNER / BUILDER
A collection of mixes to inspire creativity and sensitivity.
*Stylist / Graphic Designer / Video Director*
ART DIRECTOR / STYLIST
"Rocksmith sets you up for a carefree summer with its latest collection. Cali rapper T.Millz is featured in the Summer 2012 lookbook wearing tanks, tees, caps, and a baseball jersey from Rocksmith. The parental advisory design is back along with new graphics showcased around the neighborhoods of Santa Monica and Inglewood, California."
Set designer / Show Producer
SS 14 - FW 14 - SS 15
"Third. NYC, a New York based brand founded by designers Cedric Haughton and Anthony Hendrickson, recently featured various Native Fitzsimmon’s in their FW14 Menswear Collection at New York Fashion week! Our trademark boot came as a unique departure from their usual choice of footwear, and paired wonderfully with the already fantastic stylings of Cedric and Anthony."
J*DAVEY "LITTLE TRAMPS" MUSIC VIDEO
"Many congrats to Miss Jack Davey for entering the world of motherhood, definitely a blessing. But on some selfish shit, we’re glad to see her and Brook are back to rolling out that good music. A few weeks ago we got some solo ish from Jack, now we revisitJ*DaVeY‘s 2011 LP, New Designer Drug, with some new visuals today. The video for “Little Tramp$” (not to be confused with Ugly Tramps), is said to be inspired by Mike Tyson on Broadway, and was directed by Spaghetto in collaboration with creative director Naivasha Thomas. “I wanted to get intimate with the entertaining personalities that form J*DaVeY,” Miss Thomas explains. “There is a level of performance that seeps from their pores both on & of stage, & it is truly powerful.” For those keeping count, Brook gets smacked up by a baby, a German shepard, Holly Lawson, some Chuck Taylors, and his own right hand."
*display artist / in-store fixtures / installation*
*Stylist / Set Design / Building / Consulting*
SS12 - SS14
From its early beginnings to todays fashion must have.
Dubbed the first "Chromat Girl."
MORE ON CHROMAT
*Image / Staging / Creative*
"Yesterday, we named Miguel’s perfectly lovely hazy-soul breakout Kaleidoscope Dream as our Album Of The Week. And today, we get the video for his tender, vaguely bluesy drugs-as-sex ballad “Do You…” (final punchline: “I’m gonna do you like drugs tonight”). In the clip, from amazingly named director Constellation Jones, Miguel and a ladyfriend leave Las Vegas in a muscle car so that they can sexily pose against the Nevada desert. This seems like a pretty good thing to do if you’re ever in Las Vegas."
"For the second installment of our Style and Sound Series, we invited artist and good friend of the brand Nai Vasha into the studio to mix up some beats. She's a visionary, @undoordinary co-creator, jill of all skill, and divine woman about town. Beat the heat with #thirdnycstudiobeats"
Playtime Trade Show July 2014
"Now for some really funky shoes from fashion duo Ashleigh Dempster and Matt George. The Los Angeles-based couple launched Akid this March, a unisex line of handcrafted boots, high-tops and moccasins sold exclusively through their online boutique, Akidbrand.com."
VIA BELLISSIMA KIDS
Concept and production.
" Running late? How about running everywhere! Nai Vasha and Robin Arzon break down the art of living their lives, where sweat and style coexist harmoniously. Follow their lead. "