Experience triggers emotion and from these emotions, memories are made. In the same breath, we dissect UNDO’s emphasis on creating and distributing a print publication. As digital reigns supreme, new material fills the abyss but is displaced by algorithms and expectations. 

Digital can only feed the eyes- maybe ears, but print gives you the power to meet creation with all senses. How does it feel in your fingers? Smell the pages. Flip through and let the colors stimulate your rods and cones. Listen to the sound of information within your grasp. Lick my food section if you so desire. 

Go ahead,

Have an experience. 

When was the last time you felt your feelings?